Person schema for professionals.
A short block of structured data tells assistants and search engines that your website and your profiles describe one person. Here is the exact markup.
What it is.
Schema.org is a shared vocabulary for describing what a web page is about. A Person entry describes one human: name, job title, employer, location, and the addresses of the same person elsewhere. It goes in the page's head as JSON-LD, which is a small script that browsers ignore and crawlers read.
Why it helps with assistants.
Assistants with web search read pages and cite them. Your About page carries a Person entry. Its sameAs list points at your LinkedIn, your bar or board profile, and your directory pages. An assistant that lands on any of them has a thread back to the others. That thread improves the odds that a namesake is separated and your own site is cited.
The markup.
Put this in the head of your About page, with your details. Keep every address exact.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Person",
"name": "Elena Marsh",
"jobTitle": "Estate planning attorney",
"description": "Elena Marsh is an estate planning attorney in Denver, Colorado, and the founder of Marsh Estate Law, established in 2014.",
"url": "https://marshestatelaw.com/about/",
"image": "https://marshestatelaw.com/images/elena-marsh.jpg",
"worksFor": { "@type": "LegalService", "name": "Marsh Estate Law", "url": "https://marshestatelaw.com/" },
"address": { "@type": "PostalAddress", "addressLocality": "Denver", "addressRegion": "CO", "addressCountry": "US" },
"hasCredential": { "@type": "EducationalOccupationalCredential", "name": "Colorado Bar, attorney license" },
"sameAs": [
"https://www.linkedin.com/in/elenamarsh/",
"https://www.avvo.com/attorneys/elena-marsh.html",
"https://www.justia.com/lawyers/elena-marsh",
"https://www.coloradobar.org/directory/elena-marsh"
]
}
</script>What to change for your profession.
The worksFor type: LegalService for a law firm, MedicalBusiness for a practice, FinancialService for an advisory firm, Organization for anything else. The credential: name the body that issued it. The sameAs list: every profile you control and keep current, and nothing you do not. A stale profile in sameAs sends an assistant to a stale page.
Check it.
Paste the page address into the Schema Markup Validator at validator.schema.org and fix anything it flags. Then ask an assistant who you are and watch whether your site appears in the citations on the next reading.
Two more files worth adding.
An llms.txt file at the root of your site with the same facts in plain text. And a sitemap that includes your About page, so crawlers find it first.