How to correct what AI assistants say about you.
Assistants describe you from the pages they read. This guide is the fix library a reading draws from, in the order that usually pays off first.
Start with the finding, not the fix.
Every fix below answers a specific finding: a wrong fact, a namesake, an empty list, a missing citation. A reading tells you which findings you have. Without one, work down the list in order, because the first three are the ones most readings call for.
1. One consistent bio sentence.
Write one sentence with your name, your profession, your city, your firm, and the year you started. "Elena Marsh is an estate planning attorney in Denver, Colorado, and the founder of Marsh Estate Law, established in 2014." Put it, unchanged, at the top of your website's About page, your LinkedIn About section, and every directory profile you control. Assistants read the opening lines of a page; this makes the opening lines agree. An hour.
2. An About page an assistant can read.
Open with the bio sentence. Follow it with short, factual paragraphs. What you do, for whom, where, since when, and your credentials with the issuing body named. Add a plain list of the places you can be found. Keep the story for later on the page. An afternoon.
3. Person schema with sameAs links.
Structured data on your website tells an assistant that your site, your LinkedIn profile, and your directory listings describe the same person. It is a short block of code in the page's head. The Person schema guide has the exact markup and a checker. An afternoon, once.
4. An llms.txt file.
A plain-text file at the root of your site, at /llms.txt. It says who you are in a few lines and links the pages that matter. It is written for assistants that look for it. Write the bio sentence, your credentials, and five links. An hour.
5. A Google Business Profile, where it applies.
If clients visit an office, a Business Profile is often among the pages cited in "best in {city}" answers. It needs your address, hours, category, and reviews. Attorneys, physicians, dentists, advisors, accountants, therapists, and realtors should have one. Coaches and consultants who work remotely often should not. An afternoon, then reviews over time.
6. The two or three directories that matter.
Every profession has a few directories the assistants cite. Attorneys: Avvo, Justia, the state bar. Physicians: Healthgrades, Zocdoc, the board profile. Advisors: the SEC adviser search, BrokerCheck, and NAPFA or the XY Planning Network. Coaches: the ICF directory and LinkedIn Services. Consultants: Clutch and LinkedIn Services. Claim them, paste the bio sentence, and keep them current. An afternoon.
7. Disambiguation lines.
If a reading finds a namesake, add one sentence under your bio sentence on your site and LinkedIn: "Not the family-law attorney of the same name in Dallas." Name the city and field of the other person, not their firm. An assistant that reads it has a way to tell you apart. An hour.
8. Update the stale profiles the assistants cited.
A reading lists the pages each assistant cited. Any of them that state an old firm, an old title, or an old city are the source of a contradicted fact. Claim the ones you can, update them, and ask the owners of the ones you cannot. An afternoon, sometimes a few emails.
9. Earn mentions where the assistants read.
The "best in {city}" lists are built from local publications, podcasts, and association pages. One guest piece, one podcast episode, or one association profile puts your name where those answers are made. A few weeks, and the step with the longest tail.
What to expect.
These steps improve the odds. No one controls what an assistant says. An answer next month can differ from today's for reasons that have nothing to do with you. Do the work, wait a few weeks, and re-check. The Full Reading includes that re-check at 30 days.