For coaches

Before the discovery call, they ask an assistant about you.

A prospect types your name into ChatGPT or Gemini and reads what comes back. Saidbrief shows you those words, checks them against your profile, and tells you what to correct.

Run the free check

A coach is the product, and the name is the label.

Nobody hires a coaching firm. They hire you, after reading about you. An assistant may describe a different coach with your name. It may give your old corporate title, or recommend three other coaches in your city. The discovery call may never get booked, and you would not know, because the prospect never writes.

The questions a prospect asks, as we ask them.

  1. Who is {name}, the executive coach in {city}?
  2. What is {name} known for?
  3. Is {name} a reputable executive coach? Are there any concerns?
  4. What do clients say about {name}?
  5. What is {name}'s background and experience?
  6. Who are the best executive coaches in {city}?
  7. I need an executive coach in {city} for preparing for a first executive role. Who would you recommend?
  8. How can I contact {name}?
  9. How does {name} compare with other executive coaches in {city}?
  10. What has {name} published, said, or been featured in?

The typical need changes with your kind of coaching. A business coach gets "growing a business past its first million in revenue." A career coach gets "a career change." Any other coach gets "reaching a goal I keep missing."

Three patterns, from fictional readings.

  • The corporate title that never left

    The assistants describe the job you held before you started coaching, because the pages they cite are old. The fix is the stale-profile step and one consistent bio sentence.

  • The certification that does not show

    You hold an ICF credential and the assistants do not mention it, because it is not on a page they read. The fix is the About page step and the ICF directory.

  • The three other coaches

    Asked for the best coaches in your city, the assistants name three people with podcasts and a Google Business Profile. The fix is the mentions step, and a Business Profile if you meet clients in person.

Where coaches are read.

The ICF directory, LinkedIn Services, your own About page, and one podcast appearance do most of the work. The correction plan tells you which of these your reading needs and in what order.

See what they say first.

The free check asks one assistant three questions about you and shows you the words.

Run the free check See a complete sample reading