They ask an assistant before they call your office.
A person with a legal problem asks an assistant who you are and whether you are reputable. Saidbrief shows you the answer, checks it against your profile, and tells you what to correct.
Old directory pages are treated as the present.
Attorneys collect stale pages: bar listings, Avvo and Justia profiles, firm pages from two firms ago. The assistants read them. A reading can find a current description on one assistant and an old associate title on another. Namesakes are common, and a disciplinary note about a different attorney with your name is the worst case a reading catches.
The questions a client asks, as we ask them.
- Who is {name}, the estate planning attorney in {city}?
- What is {name} known for?
- Is {name} a reputable estate planning attorney? Are there any concerns?
- What do clients say about {name}?
- What is {name}'s background and experience?
- Who are the best estate planning attorneys in {city}?
- I need an estate planning attorney in {city} for a will and a trust. Who would you recommend?
- How can I contact {name}?
- How does {name} compare with other estate planning attorneys in {city}?
- What has {name} published, said, or been featured in?
The typical need follows your practice area. Family law gets "a divorce." Immigration gets "a visa petition." Personal injury gets "a car accident claim." Any other attorney gets "a contract review."
Three patterns, from fictional readings.
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The associate who became a founder
You founded your firm years ago, and two assistants still describe you as an associate elsewhere, citing a profile from that time. The fix is the stale-profile step: claim and update Avvo, Justia, and the bar listing.
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The namesake with a concern
Asked whether you are reputable, one assistant mentions a complaint against an attorney with your name in another state. The fix is the disambiguation step, with your city and firm in the first line of every profile.
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The list you are not on
Asked for the best in your practice area and city, the assistants name attorneys with reviews on a Google Business Profile. The fix is a Business Profile for your office.
Where attorneys are read.
Avvo, Justia, your state bar directory, a Google Business Profile, and your own site. The correction plan tells you which of these your reading needs. The sample reading shows a complete plan for a fictional estate attorney.
See what they say first.
The free check asks one assistant three questions about you and shows you the words. If an answer contains a statement you believe is false and harmful, the reading quotes it with its source. You can take that to a lawyer.